La mesure à ta démesure

Institut national des mines du Québec (National Mines Institute of Quebec)

We developed a series of virtual reality videos for The National Mines Institute of Quebec to reach a target audience of youths aged 14 to 25, by offering them unique and dynamic access to a mining environment. Each video clip features four workers presenting their workplace while offering tangible access to a variety of trades and technologies that could encourage youths to pursue training in an area related to the mining sector. Thus, for the time of a virtual visit, the videos take spectators to this little known, and often inaccessible, sector.